Vintage Poster Archives
Rozan Chocolat 1920 | Cappiello Food Poster
Rozan Chocolat 1920 | Cappiello Food Poster
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A Pierrot figure in flowing white costume dances beneath four bronze bells against a rich crimson background. The whimsical performer appears to ring the bells with graceful movements, his costume billowing with theatrical energy.
Designed by Leonetto Cappiello for Rozan Chocolat in 1920, this poster exemplifies the artist's revolutionary approach to advertising art. Cappiello transformed commercial design by creating memorable characters that became synonymous with the brands they represented.
The composition demonstrates Cappiello's mastery of Art Nouveau principles: the flowing lines of the Pierrot's costume, the organic arrangement of the bells, and the bold use of contrasting colours. This poster helped establish chocolate advertising as a sophisticated art form in early 20th-century France.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper.
