The green devil clutches his bottle of Quina and glances sideways, with sly intent. Leonetto Cappiello (1875 to 1942) designed the poster in 1906 for Maurin Quina of Le Puy-en-Velay, an aperitif flavoured with cherry and almond. It was printed by Imp. P. Vercasson & Cie., 43 Rue de Lancry, Paris, under the contract Cappiello had held with Vercasson since 1900.
Cappiello trained as a caricaturist and drew for Le Rire and L'Assiette au Beurre before moving to posters.
On the poster
A green devil, limbs splayed mid-leap, with a spined head-crest and a curling tail, clutches a labelled Quina bottle against an unbroken black ground. There is no scene around him. Amber-gold slab-serif type below reads "MAURIN QUINA / LE PUY / FRANCE".
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

