The O in JOB is a lozenge, and above it a turbaned man sinks into a heap of crimson cushions with a cigarette in his fingers. Leonetto Cappiello (1875 to 1942) designed the poster in 1912, and Pierre Vercasson printed it in Paris. Cappiello had signed his first contract with Vercasson in 1900 and spent the following two decades making bold, single-image posters.
On the poster
A stout bearded man in white robes and a voluminous white turban sinks into crimson cushions, a lit cigarette held loosely between his fingers and a curl of grey smoke rising above him against a deep maroon ground. At the foot, the "JOB" logotype in sage-green block capitals, the O replaced by a lozenge. "CIGARETTES" runs across the top in matching widely-spaced capitals. The white-on-crimson contrast carries the poster, along with the smoker's contented half-smile.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

