Leonetto Cappiello's first poster commission was a woman in a swirl of grey ruffles. It was made in 1899 for Le Frou-Frou. Cappiello (1875 to 1942) was born in Livorno, settled in Paris, and went on to design more than 530 advertising posters.
On the poster
A dancing woman holds the banner of Le Frou-Frou, her black corset and vivid skirt caught mid-swirl against a bold yellow ground. The drawing is lithographic line and flat colour.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

