Snow on one side, sea on the other, and a woman in a fur coat standing on the join. Jean-Gabriel Domergue (1889 to 1962) designed the poster for the PLM railway, around 1928. It promoted Beuil, an Alpes-Maritimes village 78 kilometres north of Nice, as a winter destination within reach of the French Riviera. Beuil's Club de Sports d'Hiver had been founded in 1924.
On the poster
The woman wears a long burnt-orange fur coat. To her left is a cream ski slope with skiers coming down in loose dress. To her right a flat cobalt Mediterranean holds two bathers on a surfboard, the water laid in parallel brushstrokes of deep blue and white. At the foot, "NICE BEUIL" is set in condensed white capitals over a deep maroon band, with "SPORTS D'HIVER SUR LA COTE D'AZUR" [winter sports on the Côte d'Azur] in gold beneath.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.


