Vintage Poster Archives
Vinay Chocolat 1930 | Cassandre Art Deco Food Poster
Vinay Chocolat 1930 | Cassandre Art Deco Food Poster
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A white cow leaps with theatrical grace, its hindquarters transforming into a chocolate bar in Cassandre's witty 1930 design for Vinay Chocolat. This poster demonstrates the master's signature technique of visual metaphor, where product and source unite in a single, memorable image.
Commissioned during the height of Art Deco's influence on French commercial design, when brands hired leading artists to create their advertising. Cassandre's geometric precision and bold typography elevated chocolate marketing into sophisticated visual communication.
The composition balances playful concept with modernist rigour. The cow's white silhouette contrasts against a warm cream background, while the green Chocolat packaging anchors the bold VINAY lettering below.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, depicting the original's subtle colour transitions and sharp typographic details.
