The cafe parasol on this poster is an orange-peel spiral. Bernard Villemot (1911 to 1989) began working for Orangina in 1953 and went on to design both the brand's logo and its poster series over the following three decades. He had trained under Paul Colin. The Musée des Arts Décoratifs in Paris held a retrospective of his work in 1963.
On the poster
An orange-peel coil spirals into the shape of a cafe parasol. Beneath it, the Orangina bottle and a filled tumbler stand on a dark-green table, all against an unbroken field of cobalt blue. The brand name fills the top third in bold white condensed lettering with a black drop-shadow.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

