A different view
Illustrated wall setting, not a photograph or a size guide. Frame is for display only and is not included.

Save a Loaf a Week 1917

Frederick G. Cooper1917

Four lowercase lines and a hand with a knife: that is the whole poster.

Frederick G. Cooper (1883 to 1962) designed it in 1917 for the US Food Administration, the agency Herbert Hoover directed to manage civilian food supply during WW1. It belonged to the agency's "Food Will Win the War" voluntary conservation campaign, which aimed to cut American consumption of wheat, meat, fat and sugar so that reserves could reach Allied forces. Cooper was a founding member of the American Institute of Graphic Arts, an art director at Life magazine, and known for all-lowercase hand-lettering.

This is USFA Poster No. 3, lithographed by W.F. Powers Co. of New York. MoMA and the Smithsonian hold copies.

On the poster

A hand slices a loaf of bread on a round red board. Below it, Cooper's lowercase hand-lettering runs the full width of the sheet: "save a loaf / a week / help win / the war". Two horizontal red rule-lines frame the top and bottom of a cream ground with no background detail.

About this print

A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

£29.99 GBP

Sale Sold out

Free UK delivery on every order

Size

A4 A3 A2 A1 A0

50x70cm 70x100cm

We ship to the UK, US and Canada.

Free tracked UK delivery. Typically 3 to 8 working days from order.

Our restoration process

History has wrinkles. We have standards.

A century or two can be unkind to a poster. Folds, tears, stains, fading and the occasional indignity of terrible storage.

Each print begins with historic artwork, carefully restored using the latest digital tools and restoration techniques. Damage is addressed, colours refined and details recovered, while respecting the original composition, lettering and character.

The result? All the charm of the original, without having to live with its unfortunate accidents.

Discover the restoration process →

Paper and print details

Good art deserves good paper.

Each poster is printed to order using professional giclée printing techniques and archival pigment inks on 200gsm enhanced matte fine art paper.

The natural white, smooth matte finish reduces glare while bringing out rich colours and crisp detail. The inks are designed for excellent lightfastness, helping the artwork retain its colour for years to come.

Available paper sizes

Size	Centimetres	Inches
A4	21 × 29.7 cm	8.3 × 11.7 in
A3	29.7 × 42 cm	11.7 × 16.5 in
A2	42 × 59.4 cm	16.5 × 23.4 in
A1	59.4 × 84.1 cm	23.4 × 33.1 in
A0	84.1 × 118.9 cm	33.1 × 46.8 in
50 × 70	50 × 70 cm	19.7 × 27.6 in
70 × 100	70 × 100 cm	27.6 × 39.4 in

A note on sizing

Dimensions refer to the paper size, not necessarily the printed image. Original artwork proportions are preserved, so some prints will include white margins to avoid cropping or stretching the design.

Available paper sizes vary by artwork. Please refer to the size selector above.

Every print is produced to order by our specialist print partner and supplied unframed. Orders are printed and dispatched from the UK, USA or Canada, depending on the delivery destination.

Delivery

We ship to the UK, US and Canada.

Free tracked UK delivery. Typically 3 to 8 working days from order. Delivery details

Returns and damage support

Damage or printing defect? Contact us within 30 days for a replacement or refund, subject to our policy.

Eligible UK consumer orders: 14 days to request a change of mind return. Conditions and return postage apply. Returns and damage support

Wall preview requires Safari on iPhone or Chrome on Android.

A note on room previews; some room settings are digitally generated for illustration. Frames and furnishings are not included. The ‘View in your room’ feature is a visual guide, not a guarantee of colour accuracy or scale.

View full details