A different view
Illustrated wall setting, not a photograph or a size guide. Frame is for display only and is not included.

Make-Do and Mend 1943

1943

Mrs Sew-and-Sew sits up straight, wears red, white and blue stripes, and has blue hair set in neat waves. The Board of Trade issued the poster for its Make-Do and Mend campaign, which it backed from autumn 1942, after clothes rationing began in June 1941. Designer unknown.

On the poster

A woman in red, white and blue stripes sews a red garment with deliberate care. Her blue hair is set in the practical waves of wartime Britain, and a bold sans-serif message sits around her. The Imperial War Museums collection includes the poster.

About this print

A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

£29.99 GBP

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Free UK delivery on every order

Size

A4 A3 A2 A1 A0

50x70cm 70x100cm

We ship to the UK, US and Canada.

Free tracked UK delivery. Typically 3 to 8 working days from order.

Our restoration process

History has wrinkles. We have standards.

A century or two can be unkind to a poster. Folds, tears, stains, fading and the occasional indignity of terrible storage.

Each print begins with historic artwork, carefully restored using the latest digital tools and restoration techniques. Damage is addressed, colours refined and details recovered, while respecting the original composition, lettering and character.

The result? All the charm of the original, without having to live with its unfortunate accidents.

Discover the restoration process →

Paper and print details

Good art deserves good paper.

Each poster is printed to order using professional giclée printing techniques and archival pigment inks on 200gsm enhanced matte fine art paper.

The natural white, smooth matte finish reduces glare while bringing out rich colours and crisp detail. The inks are designed for excellent lightfastness, helping the artwork retain its colour for years to come.

Available paper sizes

Size	Centimetres	Inches
A4	21 × 29.7 cm	8.3 × 11.7 in
A3	29.7 × 42 cm	11.7 × 16.5 in
A2	42 × 59.4 cm	16.5 × 23.4 in
A1	59.4 × 84.1 cm	23.4 × 33.1 in
A0	84.1 × 118.9 cm	33.1 × 46.8 in
50 × 70	50 × 70 cm	19.7 × 27.6 in
70 × 100	70 × 100 cm	27.6 × 39.4 in

A note on sizing

Dimensions refer to the paper size, not necessarily the printed image. Original artwork proportions are preserved, so some prints will include white margins to avoid cropping or stretching the design.

Available paper sizes vary by artwork. Please refer to the size selector above.

Every print is produced to order by our specialist print partner and supplied unframed. Orders are printed and dispatched from the UK, USA or Canada, depending on the delivery destination.

Delivery

We ship to the UK, US and Canada.

Free tracked UK delivery. Typically 3 to 8 working days from order. Delivery details

Returns and damage support

Damage or printing defect? Contact us within 30 days for a replacement or refund, subject to our policy.

Eligible UK consumer orders: 14 days to request a change of mind return. Conditions and return postage apply. Returns and damage support

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A note on room previews; some room settings are digitally generated for illustration. Frames and furnishings are not included. The ‘View in your room’ feature is a visual guide, not a guarantee of colour accuracy or scale.

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