The bottle is almost as big as the baby holding it. The sheet names B. Sirven Imprimeur as printer and Tuckson as artist. It advertises Roc St-Louis mineral water and is dated to the 1950s. The lettering describes the water as carbonated and rich in calcium and magnesium.
On the poster
A baby in a white swaddling suit hangs from a golden hot-air balloon against a saturated cobalt blue ground, clutching a full-size Roc St-Louis bottle. The balloon carries red brush script: "Légère aux petits et aux grands / Carbonatée. Calcique. Magnésienne." (Light for young and old / Carbonated. Calcium-rich. Magnesium-rich.) White condensed sans-serif capitals at the foot read "EAU MINÉRALE NATURELLE / ROC St-LOUIS / GRANDE SOURCE" (natural mineral water / Roc St-Louis / main spring).
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

