A speedometer takes the middle of the sheet, with cars and motorcycles arranged around it. Jacob Jansma designed the poster for the RAI Amsterdam automobile and motorcycle exhibition. The RAI Association, the Dutch bicycle and automobile industry trade body, commissioned it to promote its show.
On the poster
A stark blue speedometer gauge sits at the centre, with classic cars and red motorcycles around it. Snow-capped mountains rise behind a modernist exhibition building. The palette is orange and blue, with flat colour areas and geometric lettering.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

