A woman in flame-orange drapery holds a Premier Fils bottle up over a field of galloping racehorses. Robys (Robert Wolff) designed the poster in 1936. He also made a poster for the Kina Lillet aperitif in 1937. Premier Fils billed itself as "la vieille marque française".
On the poster
Three thoroughbreds run at full stretch, a jockey in black silks crouched low over the leading grey. Behind him an allegorical figure in a sweep of flame-orange drapery raises a Premier Fils bottle at upper right, its label clearly legible. The horses are charcoal grey against a near-white ground. Condensed crimson capitals on a heavy black panel below read "PREMIER FILS, LA VIEILLE MARQUE FRANÇAISE" [Premier Fils, the old French brand].
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

