A track cyclist hoists a laurelled bicycle wheel overhead like a trophy, mid-shout, while Road-racers surge on behind. The brand is Pneu Colonial and the slogan is "Toujours Vainqueur" (Always the Winner). A small credit line inside the lower panel names the manufacturer and the city of Gand (Ghent). The printer's imprint in the margin names the Brussels lithographer De Rycker, of Bruxelles-Forest.
Designer unknown.
On the poster
The rider wears a sleeveless club jersey with a monogrammed badge and three red stars. Road-racers follow against a field of crimson and amber, and red flag-drapes frame the scene on either side. "Pneu Colonial" is set in bold white Art Nouveau capitals below, with "Toujours Vainqueur" in spaced lettering beneath it.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

