A yellow man and an orange creature made of citrus-peel meet over two bottles of soda. Paul Colin (1892 to 1985) made the lithograph for Brasserie Champigneulles, a Nancy-region brewery founded in 1897 in Lorraine, around 1950 to 1954. It was printed by Imprimerie Bedos & Cie in Paris. Colin produced more than 1,900 posters over his career, many of them for French theatre and entertainment.
On the poster
A yellow figure and an orange citrus-peel creature face each other across a flat sky-blue ground, each holding a bottle of Sic soda. The yellow form is a simplified human shape, upright and smiling. The orange form coils like a ribbon of peel, topped with a fish-like head. "SIC" fills the upper third in large, hand-lettered crimson. Across the base, condensed blue serif type reads "ENFIN UNE BOISSON RAFRAICHISSANTE" (Finally, a refreshing drink), with the Champigneulles name below in italic script.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

