Vintage Poster Archives
Mercurey Kina 1925 | Paul Mohr Vintage Advertising Poster
Mercurey Kina 1925 | Paul Mohr Vintage Advertising Poster
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Two dancing figures fill the composition against an undivided black ground: one in pale blue and yellow raising a bunch of deep red grapes, the other entirely in orange lifting a sheaf of tobacco leaves. Between them on a round café table sits the amber Mercurey Kina bottle, its neck fitted with an inverted black funnel, two stemmed glasses of dark red aperitif on either side. The typography below is arranged in three weights, green for the lead-in, bold yellow for the brand name, white italic for the tagline, a hierarchy that reads across a café terrace at ten paces.
Paul Mohr (1890–1959) produced this poster for Antonin Rodet, the Burgundy négociant established at Mercurey in 1875. Rodet's Mercurey Kina was a quinquina aperitif, a Burgundy wine infused with cinchona bark and botanicals, sold neat or with water. The campaign belongs to the height of the French quinquina category, when producers competed for recognition through the poster medium. Mohr's approach, bold silhouetted figures isolated against a saturated ground, was informed by the same flat-colour language used by Cappiello and Jean d'Ylen in the same period. The poster was lithographed by Affiches EDIA, Paris, and is signed in the plate lower right.
This reproduction is produced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks, restoring the flat, saturated palette of Mohr's original 1925 stone lithograph.
A considered choice for anyone interested in French interwar graphic design, the aperitif culture of the 1920s, or the poster history of Burgundy.
