Vintage Poster Archives
Joker Fruit Juice 1948 | Auriac Cartoon Mascot Poster
Joker Fruit Juice 1948 | Auriac Cartoon Mascot Poster
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A cartoon mascot with an exaggerated red face and wide-open mouth holds a Joker fruit juice bottle against a vibrant yellow background. The bold lettering and playful character design capture the optimistic spirit of post-war French advertising.
Designed by Jacques Auriac in 1948 for the Joker brand, owned by Malvoisin of Macon. Auriac studied at École des Beaux-Arts in Paris and became one of France's leading commercial artists, known for his bold graphic approach and memorable brand characters.
The poster represents a significant moment in French advertising history when brands embraced cartoon mascots and bright colours to attract consumers. The distinctive bottle design with stacked rings became an icon of 1940s French product design.
Reproduced as an archival print using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper. A striking addition to kitchen spaces or collections of mid-century commercial art.
