Vintage Poster Archives
Cherry Rocher 1922 | Paul Mohr Vintage Advertising Poster
Cherry Rocher 1922 | Paul Mohr Vintage Advertising Poster
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A golden bird with a woman's face perches on a cherry-laden branch, one wing raised to hold a bottle of Cherry Rocher Liqueur aloft against a solid black ground. Deep blue-green foliage extends on either side; clusters of glossy red cherries hang from every bough. Bold sage-green hand-lettered type occupies the lower half: 'Cherry Rocher LIQUEUR', printed by Affiches EDIA of Paris.
Designed by Paul Mohr (1890–1959) and printed by EDIA, 44 Rue Letellier, Paris, in September 1922. Mohr worked in the graphic tradition of Cappiello and Jean d'Ylen: high-contrast silhouettes, flat planes of saturated colour, no unnecessary detail. Cherry Rocher, founded in 1705 by Barthélémy Rocher in La Côte-Saint-André and recognised as one of France's oldest distilleries, was by the early 1920s investing in quality commercial poster art to cement its position in the Paris market.
The bird-woman figure is a knowing piece of Art Deco fantasia: the genre convention of the female figure in advertising, reimagined as a yellow bird whose human face profiles with the same cool composure as any Vogue illustration of the period. The black ground gives the composition its authority; nothing competes with the yellow and red.
This vintage advertising poster is reproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks, restored from the 1922 lithograph original.
