Vintage Poster Archives
Champagne Roger Desivry c.1930 | Courtois Poster
Champagne Roger Desivry c.1930 | Courtois Poster
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A golden-yellow devil lunges diagonally across a dense black-green ground, one arm raised to thrust a labelled champagne bottle aloft, the other extending a wire muselet tool toward a foaming coupe held at the frame's edge. Horns, pointed ears, rosy cheeks, and a knowing grin: the figure is part Cappiello archetype, part Art Deco graphic energy, the whole composition built on three colour notes, cadmium yellow, deep black-green, and crimson red. Crimson all-caps lettering names the brand at the top; 'ÉPERNAY / FRANCE' fixes the geography at lower left.
Designed by Courtois and printed by La Lithographie Parisienne, Robin, Paris, the poster was produced for Roger Desivry, the champagne house founded in Épernay in the late 1920s. By the early 1930s, Roger Desivry champagnes were reaching a dozen countries, and the house's advertising carried a deliberate wit, the devil motif a knowing nod to the transgressive pleasures of a good bottle. The design belongs to a lineage of French drinks posters that ran from Cappiello's Maurin Quina devil through the bold chromolithographic advertising of the Art Deco decade.
Reproduced from the archival source using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper. The matte surface holds the deep blacks and the flat yellow ground with the fidelity the original lithograph demands.
The poster resonates with collectors of French beverage advertising, with those drawn to Art Deco commercial design, and with anyone who appreciates Épernay's long tradition of selling champagne with a certain theatrical confidence.
