Tomatoes grow on trees here: bright red fruit on an orange trunk that rises out of a conserve can. Erberto Carboni (1899 to 1984) designed the poster in 1926 for Boschi Luigi, a tomato preserve company based in Felino, near Parma. His clients included Barilla and Olivetti.
On the poster
A stylised tomato tree rises from a Boschi Luigi conserve can. An orange trunk carries bright red tomatoes, set against stark black and framed by a bold red border. The lettering mixes German and Italian.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

