Vintage Poster Archives
Beurre de Normandie 1900 | PAL Vintage Food Poster
Beurre de Normandie 1900 | PAL Vintage Food Poster
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A young woman in a red dress with voluminous white ruffled sleeves holds a silver tray of Normandy butter tins, her figure set against a softly rendered grey-green park. The bold yellow display lettering reads BEURRE DE NORMANDIE at the top, GARANTI PUR below, and L. STERN & CIE / ORBEC in large yellow slabs at the base. The artist's monogram PAL sits quietly at the lower right of the figure.
Designed by Jean de Paleologue (1855–1942), the Romanian-born poster artist who worked in Paris under the signature PAL, this lithograph dates to around 1900, the final years of his Parisian practice. During the 1890s, PAL was one of the most productive Belle Epoque illustrators in the city, producing cycling advertisements, music-hall programmes, and consumer brand campaigns for Paris's leading lithographic houses. This piece was printed by Imp. P. Vercasson & Cie at 43 Rue de Lancry, a principal commercial printer of the period. L. Stern & Cie was a documented butter producer in Orbec-en-Auge, in the Pays d'Auge dairy country of Calvados.
PAL's female figures were a commercial signature: porcelain-smooth faces, theatrically decorative costume, warm saturated palettes. The cadmium red of the dress against the grey-green park background required several colour passes on stone and represents the lithographic craft at the heart of the Belle Epoque affiche tradition.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks. A considered choice for a kitchen or dining room, and for anyone engaged with the French commercial art tradition that elevated advertising into a collected graphic form.
