Vintage Poster Archives
Adelshoffen Pils Alsace 1950s | Robys Vintage Beer Poster
Adelshoffen Pils Alsace 1950s | Robys Vintage Beer Poster
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A broadly smiling red figure holds a bottle of Pils d'Alsace aloft and raises a foaming goblet against a solid black ground. Through the golden beer, Strasbourg Cathedral's green spire appears reflected in the glass, connecting the brew to its Alsatian home in a single, well-judged image. The Adelshoffen coat of arms occupies the upper left; the brand name in teal block capitals and the tagline 'la biere fine d'Alsace' in red italic script complete the composition below.
Designed by Robert Wolff, who signed as Robys (1916–1995), and printed by Avenir Publicite, Strasbourg, around 1950. The Brasserie Adelshoffen was founded in Schiltigheim, just north of Strasbourg, in 1864 by the Ehrhardt brothers. By the early 1950s its Pils, Munsterbrau and Select labels were distributed across France. Robys was a French commercial artist whose beverage and food advertising work from the 1930s through the 1950s is characterised by saturated primary palettes and figures rendered with bold, economical outlines.
The poster's two structural moves are simple: cadmium red against black for maximum contrast, and the cathedral-in-the-glass conceit that grounds the beer in place. Both are the work of a designer at ease with the mid-century poster's core discipline, saying one thing clearly.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks that hold the deep blacks and saturated teal of the original lithograph. Resonates with collectors of French commercial art, mid-century graphic design enthusiasts, and anyone with a connection to Alsatian brewing history.
