A cigar box, one cigar and a matchbox, and nothing else. Fred Neukomm (1905 to 1988) designed the poster around 1930. It advertises Splendid's Habana Rond cigar line. Neukomm worked in the Swiss Sachplakat tradition, the object-poster approach that isolates the product and renders it with precision.
On the poster
A yellow-and-black Splendid Habana cigar box, in three-quarter perspective against an unbroken cobalt-blue ground, fills the upper sheet. A diagonal black band carries "Splendid" in white outlined script, and "HABANA" and "ROND" are spaced in capitals across the box faces. In the foreground a single Havana cigar lies at an angle, its wrapper leaf shaded in warm chestnut-brown. A partial matchbox with red-tipped matches sits in the lower right corner.
There is no figure and no setting.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

