The Rolex logo has a crown, so the poster gives the watch to a king. Herbert Leupin (1916 to 1999) designed the poster for Rolex in 1959. Leupin was Basel-trained and had studied in Paris under Paul Colin. He ran his own studio from 1937 and worked for the Swiss Post Office (PTT) and the Eptinger mineral water company.
On the poster
A pink, loosely painted hand rises from a voluminous red robe with ermine-spotted white trim, its index finger pointing at the Rolex crown above. At the wrist, a gold-yellow Rolex watch sits at the centre of the frame. The brand name is in green capitals, and the ground is flat black.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

