Édouard Michelin saw a stack of tyres at the 1894 Lyon Universal Exhibition and remarked that, with arms, it would look like a man.
That remark led to Bibendum. O'Galop, the pseudonym of Marius Rossillon, reworked an earlier sketch he had made for a Munich brewery, created Bibendum for Michelin in 1898 and served as the company's designated poster artist until 1911. This night-scene poster was printed by La Lithographie Parisienne (Robin, Directeur) in Paris, c.1900 to 1905, for Michelin's bicycle tyre range under the slogan "Le Meilleur, Le Moins Cher" (the best, the cheapest).
On the poster
Bibendum, Michelin's white tyre-man, rides a bicycle at speed through a moonlit French market garden, a cigar trailing smoke as his wheels, lettered "Michelin", roll past rows of glass forcing-cloches. A woman in a yellow-and-red skirt extends a hand to him from the left. Above, a grinning full moon lights a cobalt-blue sky, and two more figures recede along a hillside path.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

