Jean Louvet sold bicycles as thoroughbreds, and the poster takes the idea literally: a jockey bent over the handlebars, a galloping horse behind. Michel Liebeaux (1881 to 1923), who signed as Mich, designed the poster around 1920 for Jean Louvet & Cie, a Paris bicycle manufacturer. He illustrated for the sports daily L'Auto and exhibited at the Salon des Humoristes.
The Wall printing house in Paris printed it.
On the poster
A jockey in white racing silks leans hard over the handlebars of a gold-and-black bicycle. A galloping horse, a flat orange silhouette, fills the blood-red ground behind him. The slogan at the base reads "Le Pur Sang des Velos" (the thoroughbred of bicycles). A cartouche at top right carries a rearing horse emblem.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

