A serpent in a flowering tree dangles a bottle of Icilma over a naked woman, and its coils are lettered "BEAUTE" and "HYGIENE". Jean de Paleologue (1855 to 1942) was Romanian-born and signed his work PAL. He made this lithograph for Icilma, a beauty brand derived from mineral water that operated from 5 Avenue de l'Opera around 1899 to 1900.
PAL left for the United States in 1900.
On the poster
A nude woman, veiled only by cascading auburn hair, looks upward at a glass Icilma bottle that hangs from a white serpent's mouth. The snake coils around the tree. The brand name runs down the trunk in bold red capitals, and "5 Avenue de l'Opera · Paris" is set across the base in ornate red type.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

