Hurtu sold both bicycles and motor cars, and the poster shows both: a woman beside her bicycle in front, a red motor car behind her.
Vincent Lorant-Heilbronn designed it around 1903 for the Compagnie des Autos et Cycles Hurtu. The poster advertised Hurtu's cycling and automobile lines and carries a local dealer imprint for J.-B. Gatinet Cycles.
Hurtu had been making bicycles since the 1880s under the Hurtu, Hautin et Diligeon partnership, and became the Compagnie des Autos et Cycles Hurtu in 1899.
On the poster
A woman in a white riding habit and a black feathered boa pauses beside her Hurtu safety bicycle on the Avenue de la Grande Armee. The arc of her yellow wheels echoes the amber Paris sky. Behind her, an early Hurtu motor car with red coachwork carries two passengers. Further back, horse-drawn carriages and cyclists fill the boulevard, with the Arc de Triomphe on the right horizon. Rose vines climb the right border.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

