The balloon tyre has become a balloon. A giant Goodrich tyre floats in a purple-maroon sky on wire stays, and a yellow racing car with small green aeroplane wings speeds beneath it. Garcigoy designed the poster in 1925 for Goodrich-Colombes, the French subsidiary of the American B.F. Goodrich Company.
Imprimerie Moullot of Marseille and Paris lithographed it. The Souple Corde Ballon was a balloon-section, low-pressure tyre.
On the poster
A giant Goodrich Souple Corde Ballon tyre, its silver sidewall lettered with the product name, is held aloft by wire stays above a green French landscape. Below, a streamlined yellow open-top racing automobile speeds along with two occupants in goggles and a chequered driving cap. Small green aeroplane wings are fitted to the rear. Bold slab-serif lettering at the base reads "Le Ballon / Goodrich" (The Balloon / Goodrich) in cadmium orange-red on cream.
The Moullot imprint and the Goodrich-Colombes registration run along the foot.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

