Vintage Poster Archives
Cycles Strock Amiens 1897 | Art Nouveau Bicycle Poster
Cycles Strock Amiens 1897 | Art Nouveau Bicycle Poster
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A dark-haired woman in a pale blue-grey off-shoulder gown stands before a dark navy racing bicycle, her gold sash and jewellery luminous against the muted landscape behind her. Her hair streams freely to the right. Yellow flowers curl at the bicycle's base. The brand name arches above in bold gold serif letters: CYCLES STROCK. Below, in matching gold: AMIENS.
Designed by E. Célos around 1897 for Cycles Strock, a bicycle manufacturer founded in 1884 in Amiens, this poster belongs to the height of the Belle Époque cycling boom, when French manufacturers competed for buyers through richly illustrated affiche campaigns. Célos worked in the Art Nouveau idiom then dominating French commercial illustration, with his work for cycle companies including Cycles Liberator (1898) showing a consistent focus on sinuous female figures as emblems of motion and freedom. The lithograph was produced by Imp. Kossuth, whose blue oval printer's stamp appears lower left.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, faithfully rendering the warm gold lettering, soft landscape palette, and fine Art Nouveau line quality of the original stone lithograph. A considered choice for anyone drawn to Belle Époque graphic design, the visual history of cycling culture, or French advertising illustration at the turn of the twentieth century.
