The athlete is coming out of the neck of the bottle like a genie, with lightning at his fingertips. Michel Liebeaux (1881 to 1923), who signed himself "Mich", designed the poster, and Publicité Wall printed it in Paris in 1910. Chanteclair was a rubbing liniment marketed to athletes. Liebeaux also made posters for cycling brands, automobile makers and health products.
On the poster
A nude male athlete bursts from a cobalt-blue bottle, arms thrown wide and body arched back against a deep black ground. White and green lightning bolts radiate from his torso and fingertips. Below him, "CHANTECLAIR" is set in large amber-gold slab-serif capitals, and the tagline "ASSOUPLIT. FORTIFIE. ÉLECTRISE" [Makes supple. Strengthens. Electrifies.] runs along the base in spaced green capitals.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

