The devil has got his head through a Torrilhon tyre, and seems rather pleased about it. Leonetto Cappiello (1875 to 1942) designed the poster in 1906 for Torrilhon & Cie, a rubber and tyre maker in Clermont-Ferrand that had been producing rubber goods since the 1850s. He was under contract to the Paris printer-publisher P. Vercasson at the time.
On the poster
The devil is crimson, horned and green-eyed, set against a coal-black ground. Bold yellow capitals below read "PNEUMATIQUES TORRILHON", with Clermont-Ferrand named in red beneath them. Manufacturer text is embossed around the tyre ring itself, so the product is both the frame and the message.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

