In the 1930s the advertising service of Austria's Federal Ministry of Trade and Traffic wanted winter visitors, and this skier was the pitch. Atelier Binder designed the poster for the ministry.
On the poster
A blonde skier in a blue suit and a red polka dot scarf shields her eyes against the Alpine sun, wooden skis balanced on her shoulder. Behind her are snow-capped mountains and a bright blue sky, drawn in a streamlined Art Deco style.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.


