Seen from above, three sunbathers are reduced to bare legs and feet under three spiral parasols, each with a pebble-glass bottle of Orangina.
Bernard Villemot (1911 to 1989) began working with Orangina in 1953. He developed the brand's orange-peel swirl motif. This horizontal composition dates from 1984, more than thirty years into his Orangina campaigns. Villemot trained under Paul Colin in Paris and also made campaigns for Air France, Perrier and Bally Shoes.
In 1963 the Musée des Arts Décoratifs in Paris gave him a solo exhibition.
On the poster
Three vermilion-and-cobalt spiral parasols fill the frame. The figures beneath them are bare legs and feet, each next to one of Orangina's amber bottles. The ground is sand, and the sky runs from navy to a pale horizon. The wordmark "Orangina" sits across the top in chunky white rounded capitals, with a single red dot above the I. The three parasols repeat the brand's own swirl.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

