Vintage Poster Archives
Villemot Orangina 1984 | Three Beach Parasols Poster
Villemot Orangina 1984 | Three Beach Parasols Poster
Couldn't load pickup availability
Three vermilion-and-cobalt spiral parasols fill the frame, viewed from directly above. The three figures beneath them are reduced to nothing but bare legs and feet, each accompanied by one of Orangina's pebble-glass amber bottles. Villemot strips the beach scene to its graphic essentials: a sandy ground plane, a navy-to-pale-horizon sky, and three bold rotational forms that echo the brand's own swirl motif. The Orangina wordmark sits in chunky white rounded capitals across the top register, a single red dot above the 'I' the only decorative note.
Bernard Villemot (1911–1989) began his long collaboration with Orangina in 1953. He developed the brand's orange-peel swirl to circumvent a French regulation prohibiting the depiction of fruit on advertising for drinks with less than 20 percent juice content. The solution became one of the most enduring visual devices in French commercial art, carried through more than thirty years of Orangina campaigns. Villemot trained under Paul Colin in Paris and produced celebrated campaigns for Air France, Perrier, and Bally Shoes alongside his Orangina work. In 1963, the Musée des Arts Décoratifs in Paris devoted a solo exhibition to him. This horizontal 1984 composition is among the most resolved in his Orangina series: a bird's-eye view that turns three sunbathers into pure pattern.
Reproduced as a fine art archival print, restored from the original 1984 offset lithograph design.
The saturated palette and flat graphic handling make this a strong choice for a dining room, kitchen, or any wall that benefits from a confident injection of mid-century French commercial art.
