Schaal Chocolatier 1920 | Abel Faivre French Chocolate

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A gnome in a pointed hat rides a magnificent red woodpecker through the air, holding aloft a precious cacao branch and the banner of Schaal Chocolatier. The warm orange and brown palette depicts the whimsy of 1920s French advertising art.

Abel Faivre created this enchanting poster for Schaal Chocolatier in 1920, when the Strasbourg chocolatier was building its reputation for seeking the world's finest cacao. Faivre, known for his wartime propaganda posters, here turns his illustrative gifts to the lighter subject of chocolate advertising.

The composition plays with scale and fantasy: the determined gnome appears to have recruited nature itself in his quest for perfect chocolate ingredients. Faivre's hand-lettered typography and warm colour palette speak to an era when French food advertising was an art form.

This archival print depicts the original lithograph's charm while bringing 1920s confectionery magic to contemporary spaces.

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