Vintage Poster Archives
Santa Fe Yosemite 1949 | Don Perceval Railway Poster
Santa Fe Yosemite 1949 | Don Perceval Railway Poster
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Two hikers pause before Yosemite's granite cliffs, their bright clothing stark against the monumental rock formations of the valley. The dimensional orange lettering announces California and Yosemite National Park above the Santa Fe's circular cross logo.
Designed by Don Perceval for the Santa Fe Railway in 1949, this poster promoted rail travel to California's Sierra Nevada during the post-war tourism boom. Perceval, born in Essex but raised in Los Angeles, specialised in southwestern subjects and created this work as part of Santa Fe's campaign to bring Americans west by rail. The flat graphic style and optimistic palette capture the era's enthusiasm for domestic travel.
The Santa Fe Railway maintained special relationships with America's national parks, commissioning artists to create destination posters that would hang in stations and travel agencies. This Yosemite design belongs to that tradition of railway advertising as public art.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, this poster appeals to collectors of mid-century travel graphics and anyone drawn to the golden age of American railway design.
