Vintage Poster Archives
Racahout des Arabes 1910 | Cappiello French Food Poster
Racahout des Arabes 1910 | Cappiello French Food Poster
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A girl in a yellow dress sits beside an ornate red velvet chair, carefully feeding her doll with a silver spoon. The composition depicts the tender ritual of childhood play against a muted grey background, rendered in Leonetto Cappiello's distinctive Belle Époque advertising style.
Designed by Leonetto Cappiello in 1910 for Delangrenier's "Racahout des Arabes", a chocolate-flavoured children's breakfast drink marketed as approved by the French Academy of Medicine. Cappiello, the master of early 20th-century advertising art, created this intimate domestic scene to sell what was essentially France's first health food for children.
The poster belongs to the golden age of French advertising when brands hired artists rather than agencies. Racahout des Arabes was a porridge-like breakfast made from acorns and chocolate, taking its name from an Arabic substitute for cocoa. The product promised nourishment for "the delicate" and became both comfort food and status symbol in Belle Époque France.
Archival print on 200gsm Enhanced Matte Fine Art Paper.
