Vintage Poster Archives
Pommery Greno Champagne 1925 | Mauzan Art Deco Poster
Pommery Greno Champagne 1925 | Mauzan Art Deco Poster
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A bare-shouldered young woman sits astride a cadmium-red rocking horse, a coupe of champagne raised in her left hand, her auburn hair crowned with vine leaves, sunflowers, and clusters of yellow-green grapes. The composition is set against a pale cream ground, her cobalt-blue gown pooling below the horse's flat silhouette. Mauzan's confident lithographic line and his saturated flat palette give the scene a bold, festive energy: the Bacchanalian allegory of the vineyard brought into the Jazz Age.
Designed by Achille Mauzan (1883–1952) in 1925, the poster was produced through his Buenos Aires publishing house Affiches Mauzan for the Argentine distributor Calvet & Cia Lda, operating under the Cosmos advertising agency credited at the upper corner. It promotes Pommery & Greno, the Reims house that pioneered brut champagne in 1874. The sub-header text, REIMS – CALVET & CIA LDA – BS. AS., locates the poster firmly in the Argentine market, where Mauzan was among the most active commercial designers of his era.
This is one of two Pommery & Greno posters Mauzan completed in the mid-1920s, both now well-documented in lithographic auction records. Across a career of over 2,000 poster designs split between Paris, Milan, and Buenos Aires, Mauzan became known for his vivid colour, wry humour, and the expressive green-shadow facial modelling visible in the woman's sidelong, delighted glance.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks. Well-suited to a dining room, bar, or kitchen wall where the Champagne iconography and the Art Deco palette work with the space rather than against it.
