The Peugeot wheel is spinning so fast that tyre and spokes dissolve into a blur. The DAM advertising studio of Paris designed the poster around 1928, with Et. & L. Damour, Chefs de Publicité, credited on the sheet. Their imprint is at the foot of the sheet.
On the poster
A Peugeot bicycle wheel fills the upper two-thirds of the sheet, done in sepia lithography with tonal gradations that blur the tyre and spokes into rotation. A cyclist's leg enters from the upper left, mid-downstroke on the pedal crank, and dark diagonal forms across the upper right suggest speed. The lower third carries three lines of cadmium red three-dimensional serif type: "une / Peugeot / roule bien" (a Peugeot runs well).
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

