Vintage Poster Archives
Olio Radino 1948 | Boccasile Italian Olive Oil Poster
Olio Radino 1948 | Boccasile Italian Olive Oil Poster
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A woman in traditional black dress pours golden olive oil over a bowl of fresh salad greens, her expression radiating the joy of Mediterranean cooking. Designed by Gino Boccasile in 1948 for Olio Radino, this Italian advertising poster depicts the post-war optimism when good food returned to tables across Italy.
Boccasile created this design during the Radino brothers' expansion across Milan, when they opened fifteen olive oil shops throughout the city's main streets. The composition balances domestic warmth with commercial sophistication, featuring the artist's signature graceful figures against a pastoral countryside backdrop.
This poster represents Italian advertising's golden age, when brands commissioned accomplished illustrators rather than agencies. Boccasile's Olio Radino image became so enduring that the brand continues to use his design on bottles today, seventy years after its creation.
Restored from archival sources as an archival print, this poster brings authentic Italian character to kitchen or dining spaces, where the warm palette celebrates the intersection of art and appetite.
