Five women, five raised arms, five boxes of Persil, each held up like a trophy. Achille Lucien Mauzan (1883 to 1952) designed the poster, and Affiches Mauzan printed it at 4 rue de la Rochefoucauld in Paris, around 1935. Mauzan had returned to Paris from Buenos Aires two years earlier and was working under contract with Société Générale Publicité. Over a career in France, Italy and Argentina he produced more than 2,000 poster designs.
On the poster
Five women in vivid printed and spotted 1930s dresses emerge from cascading diagonal bands of white laundry sheets, each with an arm raised to hold up a box of Persil. The sheets recede at a steep angle across a dark ground, and their shadow lines form the geometry of the composition. Across the base sits the large black serif "Persil" logotype, with the red tagline "Lave Tout, Tout Seul" (washes everything, all by itself) in condensed block capitals below.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

