Vintage Poster Archives
Charles Loupot Fourrures Canton 1924 | Art Deco Fashion
Charles Loupot Fourrures Canton 1924 | Art Deco Fashion
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A woman emerges from voluminous white fur, her form enveloped in luxury against a royal blue ground. The composition reduces fashion to its essence: warmth, status, and the appeal of fine materials rendered in flat colour and bold line.
Charles Loupot composed this for Fourrures Canton in Lausanne, 1924. Canton was Switzerland's premier furrier, and Loupot was establishing himself as one of Europe's leading poster artists alongside Cassandre and Carlu. The original appeared with a black background; this blue variant dates to 1949 when the firm updated their address to 20 Rue de Bourg.
Loupot's mastery lies in the suggestion of texture through pure graphic means. The fur reads as luxurious without photographic detail. The typography balances Art Deco geometry with Swiss precision. This poster influenced fashion advertising for decades.
A natural fit for anyone drawn to Art Deco design history or the golden age of fashion illustration. Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper.
