Vintage Poster Archives
Liberty Bonds 1917 | S.L. Bush Bullseye Poster | Archival Print
Liberty Bonds 1917 | S.L. Bush Bullseye Poster | Archival Print
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A bold red and white bullseye design commands attention from a navy blue ground. 'Buy today' arcs across the top, 'buy liberty bonds' fills the central circle, 'at any bank' anchors the bottom.
Designed by S.L. Bush in 1917 for the US Treasury's Liberty Loan campaign, when the government needed to raise $5 billion in war bonds just 18 days after entering WWI. The poster's stark geometric design reflects the urgency of wartime finance, where everyday Americans were called to fund tanks, feed soldiers, and finance victory.
The Liberty Bond drives raised over $17 billion by 1918, with 20 million Americans purchasing bonds that funded two-thirds of the war's costs. Each poster carried the weight of national survival, turning graphic design into a tool of democracy. The bullseye metaphor made the message clear: hit the target of victory through financial patriotism.
A powerful archival print for collectors of WWI history, students of wartime communication design, or those drawn to the bold geometry of early American propaganda art.
