Maurice Marodon designed this poster for La Française, the French bicycle maker. The company ran its own professional cycling team, which raced from 1901 to 1955. Maurice Garin won the 1903 Tour de France riding for the team, and Léon Scieur won the 1921 race. The poster promotes its Diamant model.
On the poster
A cyclist in a red racing jersey grips his La Française Diamant bicycle. The yellow composition also shows crowds of spectators.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

