La Française Bordeaux Paris 1901 | Maurice Marodon Cycling Poster

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A cyclist in red racing jersey grips his La Française Diamant bicycle, advertising for the legendary Bordeaux-Paris endurance race. The yellow composition depicts crowds of spectators and the excitement of early competitive cycling.

Designed by Maurice Marodon in 1901 for the French bicycle manufacturer La Française, founded in 1890 by Victor Besse and François Tripier. The company sponsored its own professional cycling team that dominated French racing through the early 1900s. This poster promotes their Diamant model, featuring period details like Guidon handlebars and Persan tires.

The 1901 Bordeaux-Paris covered 594 kilometers of continuous riding through the night, won by Lucien Lesna. These marathon races epitomized cycling's golden age when endurance events depicted public imagination across Europe. Marodon's bold Art Nouveau lettering and dynamic composition reflect the era's optimism about speed and human athletic achievement.

Archival print reproduction depicts the original lithograph's vibrant yellows and fine detail. Resonates with cycling enthusiasts, collectors of French sporting history, and admirers of early 1900s graphic design.

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