Vintage Poster Archives
La Cressonnée Anisette 1923 | Paul Mohr Vintage Ad Poster
La Cressonnée Anisette 1923 | Paul Mohr Vintage Ad Poster
Couldn't load pickup availability
A woman in a cream satin gown stands against a deep black ground, raising a small glass of pale anisette while a wide cobalt blue parasol arcs above her. An orange flower and trailing blue sash complete the figure; beside her, an outsized La Cressonnée bottle rests at a stone fountain basin, golden foliage massed around its base. The lower panel opens onto deep green, and the product name sweeps across it in bold golden script. The whole composition works through bold, high-contrast colour against black, the visual grammar of early-1920s French street advertising at its most assured.
Designed by Paul Mohr (1890–1959) for the anisette producer La Cressonnée, based in Nice, and printed by Affiches EDIA, 44 Rue Letellier, Paris. The left-margin inscription reads 'Création Ferrier 1923', placing the commission precisely in February 1923. Mohr worked as an advertising lithographer through the inter-war period, producing commissions for a range of French consumer brands in the saturated, figure-led Art Deco mode favoured by Cappiello's circle.
La Cressonnée was an anisette, an anise-flavoured aperitif in the tradition of the southern French spirit producers based along the Côte d'Azur. The parasol-wielding femme élégante was the standard visual shorthand of the era: one arresting figure on a dark ground, a legible brand name at scale, and nothing else to compete. Mohr's version is particularly well-resolved, the cobalt blue of the parasol, the cream of the gown, and the orange of the flower work as a trio against the black, giving the eye three distinct anchors before it reaches the type.
Reproduced on 200gsm Enhanced Matte Fine Art Paper from a digitally restored archival source. The poster sits naturally in a kitchen or dining room, or alongside other inter-war French aperitif advertising in a gallery grouping.
