The soldier in the foreground jerks a thumb at the headline above him, as if hitching a lift to the nearest recruiting office. John Gilroy designed the poster for His Majesty's Stationery Office, and Johnson and Co Ltd of London and Middlesbrough printed it in about 1940. Gilroy is known for his Guinness advertising, which began in 1929.
In the Second World War he also made recruitment and wartime awareness posters for the government.
On the poster
A kilted soldier in khaki service dress stands in the foreground, arm raised, thumb pointing up to a bold navy blue headline. His tartan kilt is teal-and-dark-green, with a white sporran, red-diamond hose tops and a black glengarry. Behind him a second soldier wears tartan trews. A small tank sits at lower left and a mounted Royal Guard on a white horse at lower right. Twelve Scottish regiments are listed at the right in serif type, from the Royal Scots Greys to the Argyll and Sutherland Highlanders.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.
