Il Lavoro 1917 | G. Buccaro WWI Poster | Prestito Nazionale

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A woman representing Italy guides a uniformed veteran towards an industrial landscape of factories and smokestacks. Her outstretched arm points towards the promise of peacetime reconstruction whilst the Italian text proclaims work as the new duty.

Designed by G. Buccaro for the Prestito Nazionale (National Loan) campaign of 1917, this poster emerged during Italy's wartime economic mobilisation. The composition contrasts the personal scale of the two figures against the industrial might they must build together.

The lithograph reflects the shift from military to economic propaganda as nations transitioned from battlefield courage to home-front productivity. Buccaro's restrained palette and direct symbolism spoke to a war-weary populace being asked to invest in national reconstruction.

Produced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks.

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