Vintage Poster Archives
Huile Croix Verte 1932 | Roger de Valerio Food Poster
Huile Croix Verte 1932 | Roger de Valerio Food Poster
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A golden olive oil bottle stands alongside fresh lettuce and elegant glass cruets in this sophisticated still life composition. The rich blue background frames the white tablecloth tableau, where silver spoons and a brass oil lamp complete the scene.
Commissioned by Huile Croix Verte in 1932, this poster was designed by Roger de Valerio (1886-1951), one of France's most accomplished advertising artists. De Valerio studied architecture at the École des Beaux-Arts before establishing himself as a master of commercial design.
The composition exemplifies the Art Deco movement's approach to commercial art, clean lines, elegant typography, and a palette that speaks to quality and refinement. The poster originally promoted olive oil through visual sophistication rather than hard sell.
This fine art archival print depicts the original's colour depth and compositional balance. The design resonates with collectors of French advertising art and those drawn to vintage design from the golden age of commercial illustration.
