Vintage Poster Archives
Hirsch War Bonds 1943 | Carry Your Share WW2 Propaganda Poster
Hirsch War Bonds 1943 | Carry Your Share WW2 Propaganda Poster
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Two American soldiers in tropical combat uniforms share the weight, one helping his comrade lift a heavy backpack to his shoulders. The bold red typography declares 'CARRY YOUR SHARE' while the white lettering below calls citizens to 'BUY WAR BONDS'.
Joseph Hirsch created this work for Abbott Laboratories in 1943, as part of the Treasury's Schools-at-War Program. Hirsch served as an embedded war correspondent, documenting military operations across the South Pacific, Africa, and Italy through seventy-five paintings and drawings.
The poster connects home front sacrifice with battlefield solidarity. By showing soldiers supporting each other, Hirsch reinforced the message that civilians must equally shoulder their responsibility through war bond purchases.
Hirsch studied under George Luks in New York and completed notable murals in Philadelphia before his wartime service. His work bridges social realism with wartime propaganda, creating an archival print that depicts both artistic skill and historical urgency.
