Vintage Poster Archives
G. Loreti Caramelle 1925 | Mauzan Food Poster
G. Loreti Caramelle 1925 | Mauzan Food Poster
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A harlequin in white costume embraces a woman carrying confetti and chocolates against a saturated blue background. The theatrical composition depicts Italian carnival culture applied to confectionery advertising, with bold yellow lettering announcing G. Loreti's Roman sweet shop.
Designed by Luciano Achille Mauzan for G. Loreti confectionery company, Roma, circa 1925. Mauzan was one of the defining poster artists of the Art Deco period, establishing his reputation through theatrical advertising work for Italian brands. His commercial designs combined sophisticated graphic composition with playful humour, bridging fine art and mass marketing.
The harlequin motif connects to Italy's commedia dell'arte tradition while the geometric composition reflects modernist influences spreading through European design in the 1920s. This poster represents the era when Italian companies commissioned artists rather than agencies, resulting in advertising with lasting artistic merit.
Produced as an archival print on 200gsm Enhanced Matte Fine Art Paper using museum-quality pigment inks.
