When German U-boats threatened Britain's food imports, the government told its citizens to grow their own vegetables, all year round. Irene Mitchell (1905 to 1995) designed this poster for the Ministry of Agriculture in 1942. It belonged to the Dig for Victory campaign. By 1943 Britain had around 1.4 million allotments.
On the poster
A woven basket overflows with carrots, cauliflower, cabbage, potatoes and tomatoes on a sunshine yellow ground. The hand-drawn lettering moves from brown to yellow-on-black.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.




